Case — Oldenzaal, NL

Cut to size · ±0,5 mm

A B2B platform for a stone worktop maker from Twente — 138 colours, live pricing and a configurator that turns a drawing into an order.

Client
Oude Elferink, Oldenzaal
Services
UI/UX design · Software & web development
Built for
Kitchen retailers & interior builders
Status
Live 2026
Showreel — the new elferinknatuursteen.nl
01

Since 2005

Dat Past!

In 2005 Jos Oude Elferink started a one-man business in De Lutte, laying natural stone floors and fireplaces. Today Oude Elferink runs its own production hall on business park Jufferbeek in Oldenzaal, cutting custom worktops, window sills and sinks — exclusively for kitchen retailers and interior builders across the Netherlands.

Their dealers used to phone, mail and wait. We designed and built a platform where they find a colour, draw the worktop, see price and delivery date, and turn a quote into an order. Online, any time.

  • Worktops
  • Window sills
  • Sinks
  • B2B only

Brands: Ascale, Caesarstone, Diresco, Technistone, Silestone, Dekton, Neolith and Inalco.

02

The configurator

Draw it. Price it. Order it.

The heart of the platform: dealers draw the worktop to size, pick material, colour, thickness and edges, add cut-outs, upstands and legs — and see the price and first delivery slot update live. Have your own drawing? Upload it with the quote.

Interactive demo — the real one lives in the dealer portal

Drawing of the worktop, updating with the chosen size, material, edge and sink Square edge 3600 600
Material
Thickness
Edge

The real thing

From an empty canvas to a fully specified worktop: material, thickness and edge finish per side, marked right on the drawing — the way a stone cutter reads it.

Open the real configurator
Configurator with a composite worktop of 2000 by 600 mm and edge finishes marked on every side Configurator with an empty drawing canvas
03

138 colours, one search

Composite, ceramic, Dekton and natural stone from eight brands. The assortment has a live colour finder with filters — and once a dealer logs in, every colour shows its m² price and first delivery slot.

04

From colour → to quote → to order

  1. 1

    Pick a colour

    Filter 138 colours by material, brand and finish.

    Assortment page with colour finder and filters
  2. 2

    Draw the worktop

    Sizes, edges, cut-outs, upstands and legs in the configurator.

    The worktop configurator
  3. 3

    See price & delivery

    m² price and the first delivery slot, live after login.

    Configured worktop ready for a quote
  4. 4

    Turn it into an order

    Quote in your account, approve online, done.

    The new Oude Elferink homepage
05

On the workshop floor, too

Homepage on a phone
Assortment on a phone

Dealers check a colour with their customer in the showroom, on a phone. The full portal — account, quotes, orders and the “become a customer” flow — works on every screen.

  • Dealer portal with login
  • Live colour finder & filters
  • Quote → online approval → order
  • Upload your own drawing

Worktops by Oude Elferink

Kitchen island with a light stone worktop
Kitchen island
Bathroom vanity in stone
Vanity
Bar with a black marble top
Black marble bar
Kitchen with dark marble worktops
Dark marble kitchen
Detail of a stone worktop above a drawer
Detail
Bar with a white stone top
White stone bar
Kitchen worktop with an undermount sink
Undermount sink
Stone bar next to a pizza oven
Bar & pizza oven
07

The workshop

Stone slabs on the production floor

“A man’s word is his bond.”

Craftsmanship with Twente down-to-earthness, since 2005.
Close-up of a profiled marble edge
Edge finish, by hand and machine
The Oude Elferink building on Retentieweg in Oldenzaal
Retentieweg 30, Oldenzaal
08

Credits

Client
Oude Elferink
Design
UI/UX design
Development
Software & web development
Features
Configurator · dealer portal · colour finder
Launch
2026

Thanks to the team in Oldenzaal for the trust — and for teaching us the difference between a bevel and a pencil edge.

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